World of Zs: Who are the Generation Z? 

By: Darwin Pesco

If you were born in 1994… Yes, you are a true blooded millennial. But people have a misconception that all the young people these days are MILLENNIALS.

Well, there is a new generation to watch out for, the “Zillennials.”

Here are the few facts about the Zs:

Considered as the future of the economy globally, people born under Generation Z are born after 1995, and they are projected to be the largest group of consumers worldwide in 2020.

Usually, demographers and researchers use the mid-1990s to mid-2000s range to identify the people belong to Generation Z.

The general characteristics of this generation are: believing in diversity, equality, and non-discrimination, optimistic and ambitious. Self-actualization is a priority for them and revolves around having a good working climate.

Characterized as digital natives, Gen Zs demand 24-hour access to the internet, born to swipe, and their world is full of video messages and tends to express themselves with their own style… and the dominating one is, they tend to travel more.

As consumers, Gen Zs are masters in filtering contents, they are reviewing and rating online contents more often, availability for them is important more than ever.

“As digital natives consider social media influencers as their peers, social media influencing offers a lot of opportunities for marketing. However, this way of marketing has become more and more expensive as the influencers know their worth and effect on their followers,” published on a website, En Garde.

One thing is for sure…. The Gen Z will hold the “F.”

The Future.