Secret’s finally over! Take a sneak peak as the famous clothing brand H&M welcomes us with the first Filipino Ambassador, Nadine Lustre.
PHOTO COURTESY: H&M
She made a fiery history, revealing her very own swimsuit in collaboration with the brand.
In her IG story, she told us how they really prepared for this ultimate swimwear campaign.
“Right before Christmas, I was tasked with something so big that it almost scared me every waking day
it’s a free hand on the VERY FIRST local campaign for this global brand; to build something from ground up. I could pick my own team, pitch my own ideas, all for the global headquarter’s approval. How is that not scary.”
“But now that’s it’s slowly coming out, I can’t wait to fully share with you what this amazing team has come up with.”
Local final campaign will be shown at March 14, 2018. Produced, directed and styled by Nadine with her team. Let us use the hashtag #NadineForHM and #SelectedbyNadine
Young ECHO 
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