Love told with different taste

By: Alliah Delgado

Jollibee—A famous fast food chain in the Philippines is not just famous for its chickenjoy and jollyspaghetti but also for their viral commercials every Valentine’s Day that is gaining millions of views.

“Kwentong” Jollibee trilogy started year 2017 days before the valentine’s where they posted a short films entitled Vow, To those who never gave up on love and Date gaining popularity in a span of weeks.
Since then, this advertising of Jollibee became a tradition.

“We want people to get excited for this tradition. Even this year, people said they knew it was nearly Valentine’s Day because they saw the Jollibee ads. Someone shared with us that even though she didn’t have a love life, she was happy because she could go to Jollibee. That’s the vision.”says Arline Adeva in an interview, the brand’s communications and PR Director.

This year, another trilogy by Jollibee Studios hits Facebook entitled Proposal, Choice and Anniversary. All have stories to tell combined with bitter-sweet challenges but ended by different kinds of love.